Dr. Natalia Barbour is most known for her work in human behavior and engineering, where she applies statistical and econometric models to study complex problems. She published numerous articles in top academic journals, in which she studied mobility, productivity, and safety.

Before founding Barbour Analytics, LLC, Dr. Barbour worked as an Assistant Professor at Delft University of Technology and the University of Central Florida. She holds a PhD in civil engineering from the University of South Florida where she developed a series of statistical and econometric models to investigate factors impacting decision making processes. She completed her postdoctoral training at Massachusetts Institute of Technology (MIT).

Barbour Analytics was founded to help various companies to gain additional insights into their own respective domains and support strategic planning through data driven methods and statistical tools.